At All About The Dress, we believe shopping for formalwear should feel just as special as the moment you’re dressing for. Whether you're a bride saying “yes,” a mom celebrating her child’s big day, or someone who just wants to feel really goodin what she’s wearing—we’re here for you.

Founded by Christina Tidwell in 2012, our boutique was built on a deep love for style, hospitality, and helping women feel truly seen. From our exclusive LolaBess Bridal Collection (inspired by Christina’s grandmothers) to hand-picked gowns in every size and silhouette, everything we do is rooted in thoughtfulness and care.

Our 6,000-square-foot showroom in Victoria, Texas offers more than just beautiful dresses—it’s a space where joy, confidence, and connection come first. We carry bridal gowns, mother-of-the-bride styles, bridesmaids, and tuxedos for every body, timeline, and budget. Whether you're ordering something special or shopping right off the rack, we’re ready to help you make magic happen.

We’re proud to be repeatedly voted Best of the Best by the Victoria Advocate and to be members of the Better Bridal Group and the National Bridal Retailers Association. But what truly lights us up? The moment you look in the mirror and say, “This is it.”

At All About The Dress, it’s not just about fashion—it’s about feeling like you.

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